Website Content Design
Points to Consider - 7 content items for your small business
website
When you’re having a website built for your company, you may think the hard work
stops with choosing a web design specialist, and telling them what you want the site to look like.
Actually, there is another important task ahead of you, and that is providing them
with content for your site. Sure they can have it rewritten by a professional copywriter, but with your intimate
knowledge of your business, you should be the one to come up with the meaning behind the words.
Here are seven items of website content that you
may want to give to your website designer:
- Your business’ unique selling point, or the reasons that visitors should buy
from you rather than your competitors, should be clearly outlined on your site. Do you offer free
delivery, impeccable service, or a full money back guarantee? Do you offer a free, no obligation
consultation, or complimentary training on your products?
- Every company should have an ‘about
us’ section on their website. It is a chance to tell visitors the
story of your company, what your values are, and what you have planned for the future. This page should
start to build a personal relationship with potential customers the first time they read
it.
- The ‘contact us’page of your
website is crucial for letting your visitors know where you are and how to get in touch with you. An
address and phone number are mandatory, while many companies choose to include a map with directions as
well. A contact form is the most effective way to get your customers to e-mail you direct.
- Detailed descriptions
of yourproducts or
services are essential to convince your customers that you have whatever
they need. Comprehensive specifications along with high quality photos are good if you are selling
products, and if you are providing a service make sure you tell your customers about the different
types of services you offer and what each one entails.
- Photographs
or images that relate to your company will help to build
your brand, and will add visual interest to your site. Include photos of your offices for the
‘contact us’ page, a picture of yourself or your staff for the ‘about us’ page, and any other images
that convey the impression of your company that you are trying to achieve.
- Displaying your 'price list' on the website can persuade
customers to order from you or to get in contact; they may be less eager to call if they can’t get an
idea of pricing upfront. If you don’t have a set price structure, try to include some sample prices by
creating an example project and putting typical costs to it.
- Recommendations or testimonials from satisfied customers are like gold
dust on the internet, and can go a long way to persuading your visitors to become customers. Ask
customers that you have a good relationship with to write a couple of lines recommending your business.
A portfolio page can
have the same affect.
Summary
Providing notes on the above elements of website content will not only result
in a more effective and personalised website, it will also decrease the build time of your website as your web
designer will have less research to do. Take time to think about and plan your content before you commit to the
layout and style of your website.
WebsiteDesignWestMidlands.net - Website
Content Design
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